Last year, Google pushed ahead with the roll-out of the Accelerated Mobile Pages (AMP) and integrated the links to the lean websites into more and more offers, especially web search. But this system also has some disadvantages, and one of these, Google wants to fix with a small but immensely important update: the user is to be presented in the future, the link to the original URL.
AMP is on the one hand a slim format for web pages, and on the other hand, a large cache on the Google servers, which provides exactly these pages. Webmasters can also host their AMP websites themselves and view them in a streamlined version or deliver them directly via Google’s cache server and thus benefit from an even faster loading time.
For the end user it is relatively no matter if the website is delivered directly from the provider’s server by Google, but for the author or webmaster of the portal it is very different as the URL of the website is so practically invisible and in the worst case the user does not know which site he is currently on. Also, when you share this site, a link appears with the URL google.com/amp instead of URL. The URL is, after all, the identity of a website.
Since many webmasters have criticized this, Google is now rolling out a small update, which allows the original URL of the source to be displayed and copied. This new URL button is located directly in the header area next to the display of the URL and then shows the link directly below it. First of all, this change will only be rolled out for iOS and in the coming weeks also for Android.
In the blog post, the AMP team announced a lot of details about the use of these servers and explains how the whole process works in the background and how an AMP URL actually composes. This would probably also explain why one did not implement such a feature at the same time. Google does not really complain about missing links to its own domain.
Just a few weeks ago, the AMP team announced another improvement and has already announced the successor to the technology with AMP Lite, which can once again save up to 45 percent load on the website. This is achieved mainly by the reduction of images and works thereby only when Google’s server is used for delivery.