Apple acquires the RealFace facial recognition company and stirs rumors about this functionality on the iPhone 8

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Apple Acquired RealFace

According to a report published by the finance website Calcalist, Apple has acquired the Israeli facial recognition company RealFace. This news comes after rumors that Apple will include face recognition on the iPhone 8.

RealFace is a fairly young company, founded in 2014, with 10 employees. The company has developed facial recognition software as an alternative to traditional passwords and fingerprint recognition.

The acquisition of RealFace could be “several million dollars”, but no figure has been specified. RealFace developed an iPhone app, Pickeez, which uses facial recognition to choose the best pictures of a user from all of their social networks.

The RealFace website is now out of service, something quite usual when a company is acquired by Apple, but we can still find promotional materials. The company claims that its facial recognition software integrates artificial intelligence to offer the most accurate recognition possible.

RealFace is not the first Israeli company that has been acquired by Apple. In 2011, the Cupertino company acquired the Anobit flash storage company for about $ 500 million, while in 2013 it made 3D sensor company PrimeSense for about $ 345 million. The most recent acquisition of an Israeli company occurred in 2015, when it bought the camera technology company LinX for 20 million.

A few days ago, we heard a rumor that Apple plans to abandon the Touch ID button in favor of a new virtual home button on the next iPhone 8. We have also heard that Apple is developing a facial recognition technology using a 3D laser sensor.

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