A few days after Google brought the new standard of mobile messaging RCS (Rich Communication Service) to markets in Europe and Asia, thanks to its partnership with operator Telenor. Now, they again give a major boost by a new agreement with operators Orange, Deutsche Telekom and Globe in order to make this standard available to users around the world and thus be able to replace old SMS messages with rich messages and other add-on capabilities offered through that standard.
The agreement includes that these operators can have this service offered through Google’s Jibe RCS cloud. To complete the experience, from Google gave a twist by updating their messaging application, Messenger for Android, which from now on will be called Android Messaging, available from the Google Play Store, and will come as default messaging application in many phone models.
In this regard, it has reached an agreement with manufacturers such as LG, Motorola, Sony, HTC, ZTE, Micromax, HDM Global, Archos, BQ, Cherry Mobile, and many others, so that, alongside Pixel devices and Android One, Android Messaging will become the default messaging application with which users manage their SMS, MMS and also the new RCS messages. On this point, Google also clarifies that the Vodafone Group’s RCS service will also be compatible with its renowned application, which is available in 10 markets for Vodafone subscribers worldwide.
This is intended to allow users to exchange RCS messages with their contacts regardless of the network or device they use. In this regard, from Google commit to continue to update their messaging application introducing new features that will reach the new standard.
Lastly, Google focuses on companies so that they also take advantage of the new standard and leave the SMS messages aside, making it possible to send more useful and interactive messages, as they point out. To do this, they have created an Early Access Program so that interested companies can better understand the new standard and introduce it in their day-to-day relations with customers.