Mozilla acquires Pocket to promote its presence in the mobile sector

Mozilla, a developer of the well-known Firefox web browser, today on its official blog announced that it has completed the acquisition of Read It Later, Inc, the platform behind Pocket. It is a well-known service that enables users to save those items they find interesting in order to access them in the best possible moments.

At the moment, neither Mozilla Corporation nor Read It Later Inc. have published the economic terms of the agreement although they have indicated that Pocket will operate with an independent subsidiary that will enable Mozilla to increase its presence in the segment of mobile devices.

In this respect it should be noted that Mozilla’s efforts to have a presence on mobile devices have not been fruitful, being the case most sounded the closure of the Firefox OS project, but a few months ago also closed its project focused on the Internet of Things. There has been a decline of desktop web access to mobile devices and hence Mozilla needed a platform to reach mobile users.

According to Mozilla:

“Pocket contributes to our strategy by growing our mobile presence by providing people everywhere powerful tools for discovering and accessing high quality web content, on its terms, regardless of platform or content silo. “

It is the case that from Read It Later. Inc was already trying to be acquired by other companies, but six years ago rejected Evernote’s offer. This is because according to its CEO, Nate Weiner, in the hands of Evernote would disappear as an independent service and become a function within it, a practice that is common in many companies when they purchase small services.

This has enabled it to continue growing to reach the 10 million active users per month available through its various tools available on Android, iOS and the web.

In addition, as a result of the agreement with Mozilla, Pocket has been integrated into Firefox since 2015 as a content reading service. Now with Pocket in the hands of Mozilla, they will promote the discovery and accessibility of high quality web content. According to Mozilla in its statement saying that this will maintain the health of the Internet “by fighting against the growing form of centralization and walled gardens”.

The 25 employees of Pocket will continue to work from their existing facilities in San Francisco, but from now on will have the resources of Mozilla in order to continue to grow at a global scale, without significant changes in its model of deal.

There is also the circumstance that its main rival, Instapaper, was acquired by Pinterest last year. Now Pocket, in the hands of Mozilla, will become an independent subsidiary and will join the Mozilla Open Source project.

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