There are many people who think that because they know a little about computers and know how to handle Facebook and Instagram, they already know everything about digital marketing.
For starters, that is already the first myth about this concept, its own definition.
Digital marketing is all that action that is carried out with the objective of advertising in the online world, and not necessarily in one of those 2 social networks, it has many more branches and intertwined concepts.
But what exactly is digital marketing for?
One of the main advantages of digital marketing compared to traditional marketing is that it allows you to know your target audience so well that you can segment and personalize communication strategies.
It also serves to measure all the parameters established in the objectives that you set before planning the strategy, and you can measure them even in real-time.
Another of its uses is interaction, with digital marketing you can have conversations with your customers 24/7.
Online marketing helps you gain visibility.
It is not just being on the Internet, users have to take the step of choosing you from among all the options they have, and for that, you will use all the tools that this type of marketing provides you.
If you have a 100% online business you will be able to get much more out of what I have told you before, and in addition to certain advantages :
Advantages of using it in online businesses
As you can instantly measure the entire strategy, you can change your tactics with total flexibility to improve your results.
If your business is able to adapt quickly to changes, it will have a lot to win, it is a matter of flexibility and going to trial and error.
Of course, running a business online and obviously as a consequence, digital marketing, is much cheaper than using traditional methods.
With online advertising, you can create branding and a community. Always bearing in mind that you have to communicate a credible message that is consistent with the values of the company.
And lastly, you are always there. The Internet allows you to be omnipresent. You can be everywhere and at all times.
That is why it is important to be dynamic and constant.
Myths and truths about digital marketing
Oftentimes, in such a changing environment as the online world and marketing, false myths often appear.
They say that digital marketing is only for online businesses
It is often thought that Internet marketing is only for businesses that can be contracted on the same Internet.
But if you think that, you are wrong: it is suitable for all kinds of businesses. Whether it is a physical or online company, if it is B2C or if it is B2B.
Everyone can take advantage of the visibility that this type of advertising gives.
Negative comments hurt business
You don’t have to try to hide them from future customers.
What should be done is to answer them in a professional way and for the whole world to see it, thus increasing the credibility and trust of the people who have offered their feedback by addressing them and also of the people who read these comments.
SEO is thought to be static
You prepare everything, and you forget.
Search engines like Google are changing indexing criteria and how they evaluate web pages.
That is why you have to always be on top of it, analyzing progress every day, and detecting areas for improvement.
So: SEO is dynamic.
“My nephew can make me a Community Manager”
Unless your nephew is an expert, no, he can’t.
You may think that a young person who manages their social networks may already be a CM expert. Well, that’s a lie, not just anyone.
Yes, you should be present on social media to implement your digital marketing strategy.
But they will have to be carried by someone who understands the subject, someone professional. A digital marketing specialist to Create and apply a better digital marketing strategy.
To transmit the identity message of your brand, that you know your customers or know how to know them to later send them the most segmented and personalized message.
In this way, you will retain users.
Having a lot of followers means that your business is successful
You can have a billion followers, but if they don’t listen to you …
You have to create quality and attractive content for your audience so that they feel connected with your brand and thus generate engagement, which is what really matters.
Digital marketing is a useless expense
Businesses that are deeply rooted in tradition tend to think that if their business is doing well, why go online?
They see it as an out-of-pocket expense.
It may also be because at some point they have already tried it, and have seen that it does not bring results.
In case the latter happens, it could be due to the fact that your online marketing strategy was ill-defined. In this article, we tell you a little about how to define a good content strategy.
In summary, you must state your objectives well to plan your strategy according to them and to be able to measure whether they have been met.
Stop assuming and develop your digital marketing strategy
They are all benefits and advantages.
It does not matter who you address, and what type of business you have.
If you plan your strategy well and effectively you can achieve success.