Google will soon release a pre-installed adblock in Chrome to block annoying ad formats, keeping AdSense and others. Since there are no advertising blockers on the television, Google has targeted television advertising market, for the moment only in the United States, where it already sells advertising through its DoubleClick program. That is, the advertising space for television can now be purchased ‘via Google’.
It is interesting to note the relationship between the move to launch an adblock for Google Chrome, and at the same time make the leap to the television. It is a statement of intent and evidence that Google does not want to block advertising, on which its core business is based, but rather maintain control over it. Something that independent ad blockers had taken away from Google and they are not only going to recover it but they are going to take it on television too. In all this context, it will also be interesting to see where YouTube, its video streaming platform is.
Google has already started its second ‘advertising revolution’
The bidding system for advertising spaces has allowed Google to optimize CPMs in the interest of publishers as well as administrators of other web portals. With their advertising system, they have they have opened the market for many more advertising windows, with a virtually non-existent access barrier to revenue. That was their first ‘advertising revolution’, and now, when affected by adblockers, Google shows evidence of starting the second ‘revolution’ of this type.
The first move has been to get into TV advertising, currently in the United States, with its DoubleClick program. A way to dominate a platform that previously Google did not control and to pose as a gateway to advertising, not only on the Internet but also on television. A move that will soon be complemented with the Chrome adblock, the most widely used web browser globally. These are two key moves by Google to take control of advertising not only online on the Internet, but also offline on television.