Sales of ASUS computers sink worldwide


We already have details of computer sales in the first quarter of 2017. The PC market pre-assembled by the world’s leading manufacturers have not stopped falling for at least five years. This is due to the fact that more and more users consume content on devices such as mobile phones or tablets, while more and more users are mounting their own computer for parts to their liking, due to the bad and decompensated components of some brands, in addition to its high and unjustified price.

ASUS drops 14% worldwide; 20.8% in the United States

This market has an absolute leader. Lenovo continues to be the global sales leader during the first quarter of 2017. Its computers offer good features at very competitive prices, especially in the segment of laptops as we saw both tablet and convertible level in the MWC laptops at CES in Las Vegas. Immediately behind is HP, which is the fastest growing in this first quarter.

Probably the PC market would have been better if the figures of a particular manufacturer had not been so disastrous. We are talking about ASUS, whose sales in the first quarter of 2017 have fallen 14% compared to the same period in 2016. This means a drop in market share from 8.3% to 7.3% in just one year.

If in the first quarter of 2016 they sold 5.3 million units, in the first quarter of 2017 they have sold only 4.5 million. The fall of ASUS is even more evident in the United States, where the brand is 20.8% down in market share compared to the first quarter of 2016.

The pre-assembled PC sector is maintained thanks to the business sector

In total, sales of pre-assembled computers totaled 62.2 million units worldwide, down 2.4% from the same period last year. The fall is experienced mainly in the consumer sector, while the business sector is increasingly important to maintain acceptable sales in this market. While a user has time to choose a computer by parts, companies prefer to have the guarantee, the technical service, and, above all, the discount that companies benefit if they buy large quantities of computers. Something that ordinary citizens can not count on.

While data released by Gartner show a 2.4% drop in the market, IDC data show another reality because of the way in which some tablets such as iPad or computers such as Chromebooks are accounted for. According to IDC, the PC market grew for the first time in five years, with a total of 60.3 million units, representing a growth of 0.6%.

Computer prices have also tended to increase in this first quarter of 2017 as prices for RAM and SSDs are increasing due to the shortage of NAND chips in the industry while the transition to 3D NAND is being made. This has also made many consumers wait to buy a computer.


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