It’s never too early to start planning for your next event. If you want to make sure that as many people know about it, you’ll need to begin promoting it early and use various strategies. This blog post will discuss practical ways to get the word out about your 2022 event.
Promoting an event can be challenging, especially if you’re unsure where to begin. And more importantly, every event is different and has a diverse target audience. Therefore, the trick is to use effective marketing strategies and tailor them to your audience’s needs.
Use flyers and posters
What better way to promote an event than to use flyers? Flyers and posters convey your marketing message to your audience dynamically and engagingly. But the trick is to make them look professional and catchy. A bland flyer is like a wall of text – no one would want to look at it.
Make sure your flyers are eye-catching but straightforward. Don’t forget to include the date, time, location of the event, and a brief description. Don’t overload your flyer with text because it will make it difficult to read. Check out these professional small business flyers if you need some ideas.
Another important thing to keep in mind is the location of your flyers and posters. If you put them in the wrong place, they won’t do much good. Try to place them in high-traffic areas like bus stops and churches, where people can see them.
Email event updates
Another great way to promote your event is by sending email updates to everyone on your contact list. You can either create a custom email template or use a pre-made template from a website like MailChimp.
When creating your email, include all the crucial details about the event, including your event’s date, time, and location. You can also include a brief description and even some images to help get people excited. And, of course, having a QR code always helps people find you!
Apart from that, send out your email updates at least a week before the event, giving people enough time to mark it on their calendars and plan accordingly. Email updates often end up in the trash inbox, so make your emails as engaging and concise as possible.
Choose the right social media platform
While social media marketing may seem like a walk in the park, it’s certainly not. The trick is to find out which social media platforms you should focus on. It all depends on where your target audience is hanging out.
For example, if your target audience is young people, you should focus on platforms like Instagram and Snapchat. But if your target audience is more mature, you should focus on platforms like Facebook and LinkedIn.
Similarly, if you’re hosting an event to promote your apparel brand, Instagram is best for you because it’s all about fashion and glimmer. On the other hand, if you’re just looking for the broadest outreach, Facebook is your best bet since it’s the highest-use platform in the world.
The bottom line is that you can’t be on all social media platforms all at once – it’s simply not possible. So, find out which ones your target audience uses and focus on those.
Build organic traction
If you are not on social media, you don’t exist – it’s as simple as that. These days, almost everyone uses social media, and it’s a great place to promote your event. But before that, you’ll need to build up some traction.
Start by creating a custom event page on Facebook. This will give people all the information they need about the event in one place. You can also include a map of the location, images, and a brief description.
Make sure to post regularly about the event on your Facebook page. This will help create hype and get people excited about it. You can also post about the event on other social media platforms, like Twitter and Instagram.
Consider launching a paid promotional campaign on Instagram or Facebook if you need quick results. A paid campaign will help you reach out to a highly specific audience, one that is most likely to attend your event.
A final piece of advice
While the strategies mentioned above are tried and tested, they aren’t a magic formula that would work for everyone. You’ll need to experiment with these strategies and produce the right marketing mix that works in your case.
For example, if your event is about a SaaS product, you might want to include email marketing in your marketing mix. And if you think social media won’t help, try ruling it out. The important thing is to test, test, and test to have the winning formula at the end of the day.
