In a competitive market, it’s critical to avoid using a cookie-cutter approach when engaging with investors. Your Investor Relations (IR) program must be custom-made to suit your target investor’s wants, needs, and financial strategy.
To develop the perfect IR program, you should leverage your IR intelligence. Of course, this isn’t a simple task. Your in-house IR team may not have the experience or resources to deliver actionable intelligence in real-time.
One of the fastest ways to increase your investors relation intelligence is to join hands with IR experts that offer the industry’s best surveillance products and services.
For example, thought leaders like Q4 Inc. have helped multinational semiconductor company Advanced Micro Device (AMD) with their unique understanding of markets, trading, fluctuation, and other valuable insights.
Real-time Insights and Analytics
It’s essential to have actionable intelligence in real-time to drive company decisions and maximize the effectiveness of your strategy.
Don’t wait for quarter-end public shareholder data, or you’ll be at a severe loss. Instead, partner with the right IR team for a more accurate analysis.
Only the right IR partner can offer experienced insights into trends and investor psyche. With a clearer understanding of public shareholder composition data, you can solicit corporate action more effectively.
- Learn what entities hold corporate bonds and equities.
- Understand the structure of your shareholder base.
- Learn patterns of ownership movement.
- Analyze your shareholder base.
- Create the right communication strategies.
Process the data that has driven past fluctuations in your stock price to anticipate valuation vectors and gain visibility on how the market perceives your organization and industry.
Match with the Right Investor
It’s critical to focus on the right investor for your company to develop the optimal communication campaign.
Leverage data from surveillance analysts to understand the pros and cons of your previous communications so that you can finetune your engagement strategy.
Develop the Correct Response to Activist Investors
Activist investors are people who purchase a significant stake in your publicly run organization to influence how it’s run. While such investors have always been a concern for Investor Relations Officer (IRO) and management teams, they’re back in a big way this year.
Here are some of the top targets for activist investors in 2021:
- Exxon Mobil (XOM)
- Kohl’s Corp. (KSS)
- Intel (INTC)
- Bausch Health (BHC)
- Elanco Animal Health (ELAN)
- Box (BOX)
- And more.
Activist investors usually target companies that they believe could be run more efficiently. In some cases, stocks have rallied with news of activist involvement. Still, it’s critical to have the right surveillance products to respond to activist campaigns faster.
With proper intelligence and continuous monitoring, you can quickly identify a pattern and develop a retort to activist investors that are harmful for your organization.
You can also be ready for an undesirable investor position in real-time instead of at the end of the quarter with support from surveillance analysts examining intra-quarter DTC settlements.
To hit your IR program targets, you need the right intelligence. Use professional insight in real-time to get ahead of your competition and stay empowered.