You have a business, and you have gone an extra mile of developing a website for it. That’s good, as you are just a step away to making your business soar to greater heights.
Search Engine Optimization could benefit your business in so many ways. For instance, an increase in traffic. That is a shared dream of all web owners: they want their Google SERP tracker to display some satisfactory results.
SEO also lets you promote your business at a little cost in comparison to other strategies. You will even get a better return on investment and heighten the credibility of your brand. Better still, the results of SEO are permanent, unlike other forms of traditional advertising.
However, to have SEO work for you, there are certain principles that you need to adhere to. It can be tough for you to keep count of all the existing SEO techniques, worse still, the ones you need to pay attention to and the ones that you can safely ignore.
An in-depth understanding of how the various techniques work and how they can benefit your business will help you in picking the perfect ones for your website.
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Five Most Essential Techniques to Pay Attention To
Get rid of anything that slows down your site
Slow loading speed is one thing that you will not get away with! Studies done by Strange Loop show that slow loading speed could lead to a loss of 7% of your conversions. Remember that every single visitor is important. You do not want to turn them away just because your website takes five minutes to load.
In other studies, there is proof that 40% of the users will leave your site if it takes more than 3 seconds to load.
For this particular reason, you might want to get rid of that image that only adds weight to your site but adds no value. Also, it is time to clear the numerous redirects you have on your website. Redirects can be beneficial if used in the right way but could also cost you sales if used in excess.
Make Use of Inbound Links
You should not just generate incoming links: they should be of high quality. Good inbound links will contribute to your ranking. The beauty of the idea is there are so many ways that you could create incoming links for your website. You are not limited.
You can do it by commenting on social media platforms or commenting on other blogs. You can include your link in your comments. You can also share links on social media platforms like Instagram and Facebook.
You could also make use of influencers; the possibilities are endless!
Employ Analytics Tools
You should have this the moment you launch your website. You need to know how your site is performing and what is working and what is not. Tracking your success will help you come up with better strategies and make adjustments where necessary.
Keeping track of who is visiting your website and when will give you a better understanding of what your audience likes engaging in. It will also help you save time by taking advantage of customers’ prime participation hence better results.
The main point of analytics tools is that it helps you create solutions for existing and potential problems. With this, you will get all the information you need to improve your website.
Focus More on Your Customers
Most web owners focus on having many keywords to gain favour with Google. Well, the bad news is that the tactic does not work anymore. And, if you are not careful, your website could end up paying for your sins.
Are you familiar with the term ‘keyword stuffing?’ It is the spam act of loading a website with keywords with the aim of getting high ranking on a search engine. The problem arises solely because most of these keywords are not helpful to the users.
You should focus on putting the readers first before the rest. Are the keywords useful to your visitors? Are they also relevant to your content? It is what you should address when creating keywords for your page.
5. Create The Right Meta Description
A Meta description is a Hypertext Markup Language that is meant to make a user click on your website. What this tells you is that Meta descriptions create the first impression for your site.
You should devote your time to ensure that your Meta description is perfect. A good Meta description should not be too wordy. One with a maximum of 160 words is okay. Using more than that will only result in your description being truncated and users getting half-baked information about your website.
You learnt all these SEO tips then go through with SEO Tool which helps us to analyse the competition.
Including a call-to-action and using an active voice while creating it will also give you a competitive advantage.
If you take note of the mentioned techniques, you will undoubtedly drive quality traffic to your site.