Tips and Tricks to use Facebook Efficiently

Facebook remains the biggest social network, and the average user spends around 20 hours a month on it. Clearly, it offers a great deal of potential. However, competition is getting tougher and tougher, and organic reach has diminished. Today, people need more than quality content to reach their target audience if they’re using Facebook for business purposes. This guide shares several tips and tricks to optimize your use of the most popular social medium.

Cross-promote your profile

If you’re just getting started with a business on Facebook, you need to keep your existing audience informed with respect to your profile. If you add Share or Follow buttons to your blog or site, you can get more Page likes on the platform.

You can also do cross-promotion by adding links to your Facebook page in your other bios on social networks. The vast majority of Facebook users have accounts on other social media.

Pin content to maintain awareness of it

You can pin a post to maintain awareness of it. This can be a post that performed well, a promotion, an announcement, etc. You can do it by clicking on the button in the top right-hand corner of the post and then going to ‘Pin to top of Page.’

Find people on Facebook

The more friends you have, the bigger your potential reach and conversion. It starts with finding people. To search for people on Facebook, tap Search Facebook at the top or bottom of the site, type in the name, and press Search.

If you can’t find the person you’re looking for, tap next to their name. Some people’s privacy settings prevent their profiles from being seen. Up to 1,000 sent requests can wait for a response. The oldest ones will be deleted if you send more.

You can also use the platform’s People You May Know function. It makes suggestions based on common networks, being in the same group, or shared friendships. Upload contacts from email or mobile phone accounts to find more friends to add.

Use search operators

Facebook search operators make it possible to search for data specific to Facebook based on Google results. They can help optimize marketing campaigns by finding user-generated content (UGC), researching your audience and your competitors, and finding content to share.

To find UGC, you can search for your brand name and locate mentions of your brand. You can search phrases or topics to identify content your friends will engage with.

Edit ad preferences

Facebook collects so-called Advert Preferences – a variety of topics the platform thinks you’re interested in based on sites and apps you use, pages you engage with, and your profile. Yes, they’re sometimes way off. The idea is that you can see and edit these preferences.

To view your preferences, go to Settings in the top right-hand corner and click on Adverts. There is a button ‘Edit’ next to ‘Ads based on my preferences.’ You can see and edit them under ‘Visit Ad Preferences.’ This category lists different categories, which you can check. To stop getting ads targeted to a specific category or subject, hover over it and click ‘x.’

Stop adding hashtags

A study by Buzzsumo of more than a billion posts found that posts without hashtags get more engagement than those with them.

Sync Facebook and Google calendars

This can be very useful. Calendars are like personal assistants. Many people use them to organize and plan their social and work schedules. If you use both Google Calendar and Facebook events, it’s very helpful and simple to combine them. To do that, go to Events on Facebook, then click on an upcoming event. When you’re on that page, go to the ‘Options’ button and choose ‘Export Event’ from the menu.

A lightbox will pop up. In it, you copy the link under ‘Subscribe.’ After copying the URL, go to Google Calendar. There is the option ‘Other Calendars’ on the left-hand side. Click on the menu by this option and select “Add by URL.”

When the lightbox pops up, paste the URL you copied from the social medium. Now, your Google Calendar is synced with your Facebook events.