As an extremely low-maintenance and low-cost way of advertising, vinyl banners are rather popular among business owners. If you are a business owner yourself, then you are aware of how good an opportunity these products provide you with. You can market your products, services, events, and your brand in general in an easy, low cost and effective way, just as long as you create the perfect banner.
Therein lies the trick. You need to create an eye-catching product, perhaps similar to these found at https://www.printmoz.com and other places online, in order for it to be effective and your campaign to be successful. This might not be as simple as you think. There are a lot of people who don’t know the first thing about designing these and their lack of knowledge leads to the creation of poor-looking products that can in no way appeal to the public.
The main point of the vinyl banner is to appeal to the public and to grab the attention of as many people as possible. In order to get the perfect product, you’ll first have to find a great company to do the printing for you. That’s not, though, where your work ends. This is a common mistake. People think that the team working for them on the printing can read their minds and create what they want without communicating the requirements clearly.
I hate to burst your bubble, but this is not how it goes. Of course, you can put the creative team in charge of everything, but you’ll still need to communicate some of your ideas and requirements. Otherwise, the whole project will be unsuccessful. If you aren’t much creative yourself, it can get difficult for you to come up with any ideas whatsoever.
Even if that’s your case and you don’t think of yourself as of a creative person, there are some design tricks and tips that you can learn. Those will help you make sure that the vinyl banner you are having created for you is eye-catching and appealing. It needs to be that way in order for people to remember your brand and recognize it the next time they are in need of the services or products you offer. As you can learn here, brand awareness plays a huge role in converting customers.
Don’t worry if you feel you don’t know a lot about design. I will share a few useful tricks with you. Those won’t turn you into an expert designer, but they will sure help you create the perfect eye-catching vinyl banner which will attract people and make them aware of your company. Get comfortable and continue reading to pick up those valuable tips.
Don’t Forget The Logo
Your logo is basically the identity of your whole company. How could you possibly think about raising brand awareness if you don’t put your identity into the banner? Incorporating the logo is a practical and highly effective solution for letting people know who is advertising the specific product, service, event or anything else. Whatever you do, don’t forget to put it on the banner.
Contact Info Matters
This is another tip related more to the practical than to the creative part, but you definitely need to remember it. After all, the goal is to get your brand recognizable and when you do that, you also want people to know that they can contact you and how they can contact you. Adding contact info on the vinyl banner is a must and it is what makes the difference between customers and mere viewers.
Although you might think that this has nothing to do with design, it actually does. The whole point of a good design is to use the space in a practical, yet appealing way. Just make sure to keep proportion, as one of the principles of design, in mind and don’t make the contact info too large in comparison to certain other elements. I suppose your common sense had already told you something like this.
Match The Colors
There is definitely nothing worse than seeing a vinyl banner the colors of which don’t go together. Come to think of it, there is something worse. Have you ever seen a banner with too many colors? In case you have, I can assume that you didn’t really like it. It all felt kind of too crowded, didn’t it?
Do you, at least, remember the company that was behind that design? I am inclined to think that you don’t remember that. You were too focused on the awful design that you didn’t bother to look at anything else. Don’t let the same thing happen to you and your brand. Make sure to match the colors nicely.
Ideally, you will choose the colors that represent your company. You’ll probably have those colors on your logo. If you feel that you need to add another one because the project you are advertising requires it, don’t hesitate to do that. Just make sure that everything looks nice and appealing.
Consider The Font
If you decide to Google some bad designs in order to see what you should avoid, or simply to have a laugh, you will notice that most of those fails are connected to fonts and proper spacing. It’s really a shame to see a nice, creative design be ruined by a horrendous font. I suppose you don’t want to find your company on the list of those fails.
Here’s one list to prove this point: https://www.buzzfeed.com/andyneuenschwander/19-people-who-really-need-to-learn-about-kerning
Font type, font size and spacing all affect the readability of your vinyl banner, but they also have a significant impact on the general appeal of this promotional product. You cannot get it wrong if you stick with the classic types. As for the size, you want it to be visible from a longer distance, but you definitely don’t want it to be bigger than the image on your banner. Remember, proportion is everything.