There are several simple ways to tell clients that their opinion is very important.
- advertising brochures, cards, mailboxes;
- bulk mailing campaigns;
- the website feedback form;
- phone calls to clients.
How to Act in Each Case
Collect a database of customers’ emails and organize a bulk mailing campaign with the request to leave a review on goods or services specified. Make these campaigns bright, attractive and with an interesting topic so that receivers won’t lose their patience when they will get a regular boring notification. Don’t forget to add a promotional code for the discount.
Organize customer calls and ask to share your opinion. After-sales services are extremely beneficial for better customer reviews. Raise your company to a new level of trust and show the client that it is very important. Tested on the experience of numerous successful companies this way works effectively. To find out what are the best business strategies to promote your business reach out to https://trustanalytica.com.
Set up the website feedback function with the help of a convenient online form where customers can indicate their personal data and indicate what product and when they have bought and their impression of the level of services they have got. Your potential customers are always interested to read what other customers have written about you. Openness is also a plus to your business karma. Also on your business website, you can reference feedbacks from your groups in social networks where customers also can comment on the services and goods received.
Tell us where it is better to communicate your opinion about your store or service. For example, to make it easy for a customer to find your accounts on social networks, give a familiar business card while shopping or type addresses right on the receipt.
Set up trigger mailings for the site.
Guide the customer during the purchase. Make an auto-reply after placing an order and indicate where to leave a review. Write that you will be happy with your opinion and give a bonus.
How to Thank Customers for Their Feedback?
The most effective way to provide yourself with a fast business review that will play a beneficial role in your business campaign is to provide your customer with additional bonuses that will encourage them to comment on your products and services and share this information either on your won website or on special feedback platforms that specialize in creating this type of content.
To inspire the client to give feedback offer some material gratitude:
- Discount on a future order – standard measure, but customers like it;
- A valuable prize for participation in the contest for the best review. This method won’t only help you to get a lot of feedback at once, but it will also be positive. Unlikely somebody will write negative feedback just to participate in the contest;
- A gift for customer feedback. More effective for companies that can give the client something material immediately. For example, a review for a cafe on TripAdvisor can be rewarded with a dessert as a gift.
- A refund of some money to a mobile phone account or card. It works both offline and online. The entrepreneur just needs to place a link to his website, popular reputation management service or, for example, on Yandex Market. The client writes a review, then the entrepreneur checks it. After placing a review, the entrepreneur transfers the money.
Final words
Business reviews are effective business effectiveness boosters. To build them rapidly, the company needs to have warm and responsive relationships with its clients.
It should process all negative feedbacks ASAP to eliminate the danger of negative information spread and the risk of losing a customer because of negative reviews. The faster the interaction with clients – the faster the company builds its reputation.
