The majority of small businesses operate on a regional level. They depend on local SEO, as this is one of the critical factors leading to their success.
Local SEO prioritizes the search engine result pages that are specific to location as opposed to national SEO that focuses on the entire country.
Local SEO strategy relies on marketing your services, products, and brand to attract and target local customers. The goal of this strategy is to generate more leads and boost engagement with existing customers.
The importance of SEO today
Search engines allow internet users to find any information they need quickly and easily. Look at Octopart.com, a search engine for electronic parts that enables people to browse electronic components by category, search by a distributor or manufacturer.
They can locate any electronic part instantly thanks to this search engine. Now translate that into your business. To realize how important SEO is today, let’s look at the latest stats:
- 79% of all desktop searches are performed on Google
- There are 63,000 searches per second on Google daily
- Google loves link building and high-quality content
- SEO is on the rise according to the latest reports
- 72% of internet users who did a local search made a purchase
A fully optimized local SEO means more conversions, leads, website traffic, and value propositions – it gives you a competitive advantage over bigger brands.
With all these fantastic stats in mind, let’s review how you can improve your local SEO and get the most out of your online marketing and advertising.
1. Google My Business
The first step towards improving your local SEO is creating and optimizing your account on Google My Business. This way, you will establish an online business presence on Google for free, and it also puts your business on Google Maps.
That way, your business will show in all search results across all devices. More importantly, if your business is legitimate and trustworthy, it will rank higher on Google and show in the sidebar space of a Google search.
Once you’ve optimized your account, encourage your consumers to provide online reviews of your business. Leave a sincere response to customer reviews and use Google Posts to create content and engage your existing customers.
2. Ask for feedback from satisfied customers
No one speaks about your business better than happy customers. If you can gather positive reviews regularly, you can grow a following that will skyrocket your business. More importantly, word of mouth is the best way to attract new customers.
Positive reviews encourage local consumers to try your products and services. Consumers take online reviews as a trustworthy source of personal recommendations. You can ask for a review each time you close a sale.
You can also send a post-purchase email asking consumers to leave their reviews. Handle complaints with care and maintain professionalism when addressing existing reviews.
3. Voice search optimization
Voice search is an increasingly growing trend, and it’s yet to take the internet by storm. You can get ahead of the curve and beat your competitors by optimizing your local SEO for voice search.
All mobile users can find your business within mere seconds by simply speaking into their devices.
It’s important to remember to adjust your content SEO for the keywords your consumers will use when voice-searching your business. Make sure to cover all the most important information about your business when optimizing for voice.
For example, if a potential prospect wants to know what kind of products/services you’re providing, this information should be available on demand.
4. Mobile optimization
Last but not least is mobile optimization. The majority of consumers are searching the web using their mobile devices. The shift to mobile occurred much faster than it was predicted. Your entire SEO effort, local or not, depends on mobile optimization.
If you want to become a real player in local SEO, you’ll to optimize your website for mobile. You can do it by:
- Ensuring quick loading time
- Using larger fonts make your content easily scannable and more readable
- Convey only the most relevant information by using copy and images sparingly
- Ensuring intuitive, user-friendly interface for the best user experience
As SEO continues to change, it also changes the online business landscape. Google is dictating new standards and introducing new features rapidly. Because of that, local SEO has never been more important than it is now.
Stay on top of your local SEO game and content marketing to get ahead of your competition.