Every business wants their company to be heard amongst the loud chatter of the internet. Many potential customers are scrolling online ready to invest in your business.
It can feel daunting where to start when reaching out to these customers. Most businesses use digital marketing and have a social media presence. So, how can you stand out?
One effective way is video marketing. Video is on the rise. People are engaging in videos across multiple social media platforms from Tik Tok to Instagram reels; they are everywhere, and people love them.
Videos are eye-catching, entertaining and can hold a lot of information in a short amount of time. Any business can use them, and it’s a great way to engage with current and potential customers.
Want to know more? Then get started with using video by reading our list below.
Videos Look Professional
Get a production company on board to create a professional video for your business. Zipinmedia – Fort Lauderdale Video Production Company produces videos that tell a brand’s story.
A professional video will make your company look legit and more trustworthy to customers. It will also save you time and worry knowing that you have an eye-catching video.
Preference to Watching over Reading
People scroll quickly on their phones and don’t have time to read long paragraphs. More people are now preferring to watch short videos.
You can engage your audience with videos through sounds, colors, and visuals. Whereas writing can seem unattractive compared to all the loud marketing online. Remember to establish a tone of voice for your band before you begin!
Video is Accessible
Always put subtitles on your videos. Many Facebook videos are watched without sound, in fact, around 80% of people don’t put their volume on when watching a video.
Plus, your brand will be more accessible to people who cannot hear. Videos are more accessible as people who struggle to read, or don’t speak English, will be able to access your brand’s information.
People Share Videos
A video is more likely to be shared than an article as they’re more engaging and fun.
If you tell a story in your video, make it funny, or provide interesting information, then your customers are more inclined to share it on their social media.
A share on a customer’s social media is extremely valuable as people trust others’ reviews.
It’s Easier to Explain Things
If you’re describing the way your business works, it’s easier to show the customer on a video.
Animated videos are a simple way of explaining an idea or complicated bit of information.
Visuals can demonstrate rather than tell the customer, which people prefer. Remember, try to show not tell your business values.
Videos Adapt well to Social Media
Videos work well across all social media platforms.
Consider creating Instagram reels, or stories, instead of lengthy captions under a picture. Obtain more YouTube views by creating professional videos that provide information in a fun format.
YouTube is the second biggest social media platform, which says a lot about how attractive videos are to customers.
Videos will Grab Their Attention
People mindlessly scroll a lot without pausing to look at something on their phones.
A video is a great way to grab their attention, as movement and color can catch their eyes, stop them from scrolling, and take notice of your brand.
Videos condense things down into digestible bits so that people don’t get bored and continue scrolling instead of looking at your business.
Provokes Conversation
Every business wants its brand to be talked about. A video is a great way to get customers to share your content.
If it’s a funny video they might show their mates, or if it’s thought-provoking it might simulate a conversation between potential customers. Never underestimate the power of word of mouth.
Keeps You Updated with Trending Topics
Videos give your brand a voice and personality that can keep up with trending topics. Involve your company with what’s going on with the world, as customers love to see a company progressing with current views.
Add a hashtag under your video and contribute to the conversation customers are having with businesses.
Mobile Users Love Videos
A lot of people now view the internet on their phones as they go about their daily life.
People who use their phones love to watch videos on them, as 90% of consumers watch videos on their phones and it’s on the rise.
Use video to follow the trends and not be left behind.
To Conclude…
There are many reasons why your business could be using video to boost its marketing. The list can go on and on, but it’s time to take video seriously and get started on your journey on utilizing it to grow your brand.
Know where you want to post your video before creating one, as different platforms attract different kinds of customers. Finally, let your creativity flow and give your business a personality through embracing videos.
