It would not be wrong to say that if you are not ranking on the first page of Google’s search results, your website might as well go unseen on Google.
According to a survey, 75% of users never surpass the first page of search results. It explains why it is so essential for your web page to show up on Google’s first page or even, acquire the first 3 SERP positions.
Over a time, Several businesses have realized the importance of investing in SEO strategies and that’s why we have covered our topics based on the industries such as
6 Key SEO Factors for Travel Blogger to Reach More People
As SEO highly pay off in the long run regardless of the business’s nature, if your company lacks a robust presence on the internet, it will not attract a wider audience.
And that too should be a prominent presence, achieving which is only possible with the implementation of SEO strategies.
The effectiveness of different SEO techniques to make a website rank better on search engines is changing rapidly. Google is continuously improving its analysis and understanding of web pages. The better Google answers the queries of the searchers within the SERPs, the more profit it gains. It makes it harder for webmasters to show their page among the top 10 search engine results.
If you haven’t done it yet, now is the time to analyze what is ahead for SEO experts in 2020. This article will explain some SEO techniques and strategies that effectively help you lead in the SERPs and generate more revenue in 2020.
Test Your Webpage’s Performance First
Before we get into the details of the SEO practices, you will first need to test your web page’s current performance on the search engine results.
Site Speed & Technical SEO
Today, most of the websites or WordPress themes are already light weight and mobile friendly but still, you need an SEO audit.
Check your keyword ranking:
You will also need a backlink checker, a tool to determine the backlinks pointing towards your page. A useful marketing toolkit provides a technical SEO audit for your site and tracking your daily SEO rankings.
Your aim should be to get your webpage to the top of this list. Improved ranking means increased organic traffic.
It sounds tough. But if you are disappointed with your webpage’s performance, don’t panic. Here are the top SEO practices you should follow to gain organic traffic and achieve higher search engine rankings.
SEO Practices that Actually Help You to Acquire First 3 Spots in Google Search Results
1. Generate Content Keeping User Intent in Mind
User intent means the purpose of the search query of the user. Complete comprehension and satisfying user intent is Google’s topmost priority. Pages that manage to get higher ranking on Google have passed the search engine’s litmus test on search intent.
You must understand these four types of user intent.
Informational: This type of search intent means that the user is looking for specific information. It can both be a simple or complex search that needs an in-depth explanation.
Navigational: In this case, the user tends to look for a specific website or app. Common examples include “Facebook login” or “Gmail sign-in.”
Commercial: The intent behind a commercial search is when the searcher is looking for a particular product but hasn’t come up with a decision yet. The inquiries, such as “best SEO techniques” and “best mobile phones,” fall under commercial searches.
Transactional: Here, the searcher tends to buy a product. The user has already made up his mind to make a particular purchase.
Now you know what you need to do to generate content that aligns with your searcher’s user intent. Incase, you are asking for the content from your writer, then you also need duplicate content checker tools so that you don’t ruin your website on the basis of trust.
2. Choose an Appealing Title Tag and Meta Description
Do you know CTR is one of the biggest ranking factors to rank any website in Google and if you have catchy title of your page along with the Meta description and sound permalink, you kill it. You rank on first 3 spots of the google.
Title tag and Meta Description are two of the most critical components of your page.
If you don’t know it, Title tags are headlines that appear in the search results. It is an essential factor from the SEO perspective. Search engines typically display the first few characters of a title. Google will display the full title tag, given that you keep your title tag under 60 characters.
Here are some relevant points to consider while creating title tags:
- Your title tag should have your target keyword.
- Write a title keeping user intent in mind.
- Avoid copying title tags.
- Do not stuff the keyword.
- Keep it short but descriptive.
Meta Descriptions
The second most significant Meta tag on your webpage page is the Meta description. A Meta description is a brief description summing up the content of your page in SERPs displayed under the title tag. Meta descriptions have no direct link with the search rankings, but they impact click-through rates.
3. Optimize Your Images
Images significantly improve the user experience of readers on your page. You might take time to select the right images to enhance your blog posts, but are you giving equal importance to image optimization on your site?
If used accurately, images prove a contributing factor to your page’s overall SEO and drive organic traffic.
First, determine the right file format for your images. JPEG and PNG are the two most frequently used image formats on the web. Both of these formats require different compression techniques. It is why the file sizes between these two can have a huge difference.
Also, you may use .webp format for images to get high graphic quality in a low size file (in KB).
Know about: Reverse Image Searches
4. Use Internal Linking Technique
Internal links are essential to establish an information hierarchy for your web page and help Google develop a better comprehension of your site’s content. Internal links can give a significant boost to your search engine rankings when used appropriately.
Good SEO practice is to add internal links from high-ranking pages on your site to pages that need to be optimized.
You can also use tools to find and repair internal linking errors on your website. An internal audit report for your page proves helpful in detecting errors with your site’s internal linking structure.
5. Include Keywords in Your URL
URL structure is an aspect of SEO which most page owners often overlook. A fine URL structure gives both the audience and search engines a notion of what the destination page is all about.
Here are the ways you can create a well-structured URL:
Use short URLs: According to a study, short URLs tend to outdo long URLs in SERPs.
Use keyword-rich URLs: Do not forget to include your target keywords in the URL. It increases your chances of getting a better ranking in search results.
Remove unnecessary stop words: To make your URL appear clean and concise, remove needless stop words.
6. Dare to Add Videos with in the Article
You know what I mean! Today, everyone loves to watch videos instead of reading articles or simply, that could be your add-on for SEO.
Here are Top 10 Video Marketing Tools that will blow your mind, make your video professionally and you will not need to spend your whole day on the video. Incase, you find any issue in using these tools or if you want to talk about something, let’s connect on Telegram.
7. Follow The Content Writing Guidelines
Alot about SEO but nothing about content! This is impossible. Without quality content, you ruin your hardwork. Visitors will come to your website for once and will leave you for lifetime. Do you want that?
No, read about content writing guidelines from here.
Other practices
Some other practices necessary for SEO include improving user experience on your site by generating relevant and informative content that keeps the audience engaged. It would help if you also worked on optimizing your page speed and getting authoritative backlinks for your website.
Conclusion
The SEO practices outlined in this article are great to start with if you look for higher search rankings for your page. The race to appear on the first page on Google is extreme, regardless of the niche you target. Once you implement these practices on your page, make sure you keep up with the latest SEO trends and follow other SEO strategies with time to stay ahead of the game.
