In the past few years, web designers and developers have stretched the limits of design. Everything from Augmented Reality to 3D Animation has been brilliantly used in web design.
The aim has been to marry visual attraction with technical sophistication to create websites that are –
- Fast in terms of Loading Speed
- Possess Interactive UI to engage visitors
- Fulfill SEO needs and requirements
- Tuned to elevating User Experiences
- Delivers a Strong Brand Message
In this article, we look at the five best website design trends that are going to dominate the year 2021. If you are looking to create a new brand website or redo your existing one, you should stick around till the end of the article.
However, before we get to the list of trends, let us first look at an important factor that has been able to engineer the change in website design trends.
Table Of Contents
- 1 What is the Overarching Theme in Website Design in 2021?
- 2 List of the 5 Best Website Design Trends that are going to dominate in 2021
- 3 Final Words
What is the Overarching Theme in Website Design in 2021?
The common theme that was running in the field of website design for a long time was hi-technology designs. Cutting-edge sci-fi influences were common right through the years 2015 to 2019.
However, the last few months have seen designers move away from science fiction and fantasy and into realms that have much more realism.
According to Igloo web design company, the aim is to blend reality and scientism in one comprehensive packaging. The reason that this has come about is to showcase how normal and integral digital platforms have become in our lives.
By building images that can combine real-life visuals and then add the wow factor through sci-fi graphics, designers have been able to successfully blend the present with the future.
List of the 5 Best Website Design Trends that are going to dominate in 2021
The Use of Soothing, Neutral Colour Palettes
The year 2020 has been critical in influencing designs in our lives. This has made us step away from bold colors that scream attention and towards more neutral shades that offer much more comfort and reassurance.
When it comes to website design, these soothing color palettes make the visitor feel comfortable and allows them to feel free and not under any duress.
Blending Reality with Digital Properties
Have you recently come across websites that seem to create an alternative reality blending physical realism with digital elements?
With many of us stuck exclusively at home and following WFH, the dependence on technology is at an all-time high.
This has given designers the freedom to showcase the times we live in. This is a meaningful and quirky representation.
Attracting First-Time E-commerce Shoppers with Simple and Minimal designs
2020 saw everyone shop online. The E-commerce space exploded with everyone ordering everything from medicines to groceries online.
This meant that companies needed to create user experiences that would be simple and minimal enough for first-time shoppers to find no issues. This created simple e-commerce designs that were information-heavy.
Integration of Video Content in Website Design
Two things need to be pointed out video marketing is the present and future of digital marketing, and, every brand needs to do it as soon as possible.
Designers have been looking for ways to integrate videos in website design for creating more engaging experiences. The challenge is also to integrate videos in such a way that the site does not get too heavy.
Displaying Trust Builders on Websites
For any brand, building trust and credibility is one of its top priorities. This means elements like customer testimonials; successful case studies and white papers should occupy headline space.
Anybody new that comes to your website is likely to look at these trust signals and then draw up their own beliefs regarding your brand. This can help you in branding in a great way.
Many experts point out that website design can be a great reflection of the times we live in. Unfortunately, 2020 has been a year that has caused the human race a lot of distress.
This is why a lot of the new elements that have been mentioned in the article draw upon those reflections and experiences.
By following the pointers in the article, you will be able to ensure that your website’s design is interactive, engaging, and delivers on string performances.